Five years ago, in 2018, humanity was generating 2.5 trillion megabytes of data every single day. Today, that number...
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Social
Putting the social in your media
By now, social media is surely part of your overall marketing plan. Engaging readers on Facebook, Twitter, Instagram,...
Building A Social Media Strategy
Success on social media means investing time and energy into building a social media strategy. A social media strategy...
2020 Brand Building Strategies Using Social Media
With more than a billion Facebook users around the world, a billion Instagram accounts, and hundreds of millions of...
Influencer Marketing: Where Advertising Can Easily Cross The Line
People used to rely on print ads and magazine editors to get product recommendations. However, with the advent of...
The Brand Optimization Checklist
Looking for a Brand Optimization Checklist? Every so often, it can be useful to step back and evaluate how well your...
Advertising and AI Influencers: Unlimited, Unregulated…But Effective?
It may come as a surprise to many that a product created by Crocs would sell out in less than 10 seconds. Yes, you...
Avoidable Fails That Hurt, Maim or Kill Brands
Responding poorly in customer-facing situations United Airlines was pummeled by a string of customer relations...
Sell It … or Set It on Fire?
When Protecting Brand Value Leads to Incineration If you think that all unsold clothes, handbags, perfume and...