With more than a billion Facebook users around the world, a billion Instagram accounts, and hundreds of millions of...
2020 Brand Building Strategies Using Social Media
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Influencer Marketing: Where Advertising Can Easily Cross The Line
People used to rely on print ads and magazine editors to get product recommendations. However, with the advent of...
The Brand Optimization Checklist
Looking for a Brand Optimization Checklist? Every so often, it can be useful to step back and evaluate how well your...
Advertising and AI Influencers: Unlimited, Unregulated…But Effective?
It may come as a surprise to many that a product created by Crocs would sell out in less than 10 seconds. Yes, you...
Avoidable Fails That Hurt, Maim or Kill Brands
Responding poorly in customer-facing situations United Airlines was pummeled by a string of customer relations...
Sell It … or Set It on Fire?
When Protecting Brand Value Leads to Incineration If you think that all unsold clothes, handbags, perfume and...
Setting Up Camp(aigns)
Comparing the Results of 4 Different Advertising Platforms With so many social media platforms available, choosing...
Familiar Type: The Trend of Bespoke Typefaces
Fonts. Whether you hold the title of designer or belong to an altogether different industry, you can’t deny the...
3 Tips to Combat the Decline of Organic Reach
In today’s world, a social media presence is not just recommended, it’s a necessity. Social media is the new way that...