Five years ago, in 2018, humanity was generating 2.5 trillion megabytes of data every single day. Today, that number...
How Search Is Changing
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Putting the social in your media
By now, social media is surely part of your overall marketing plan. Engaging readers on Facebook, Twitter, Instagram,...
How Do ChatGPT and Bard Answer the Same Marketing Question?
In a previous post, I compared how a large learning model called ChatGPT answered a marketing question as compared to...
Building A Social Media Strategy
Success on social media means investing time and energy into building a social media strategy. A social media strategy...
In conclusion: AI vs. Human — Can You Tell?
A week ago, I conducted a quick experiment by posing the same branding question to myself and ChatGPT. The question...
Marketing Success: Branded Content, Not Ads
The reality for advertisers and marketers is that people just don’t like ads. Ad blocker use is widespread globally...
Considerations for a Healthier Website
As time goes by, we all learn the importance of maintaining a healthy lifestyle. In order to perform optimally, our...
The Delicate Art of Positive Marketing in a Global Pandemic
Why and How Brands Need to be Positive Right Now Ever since the stay at home orders began, I have increasingly been...
B2B Sales & Marketing Tips Amidst Social Distancing
The coronavirus and the resultant need for social distancing are having a major negative impact on our economy....