Why and How Brands Need to be Positive Right Now Ever since the stay at home orders began, I have increasingly been...
The Delicate Art of Positive Marketing in a Global Pandemic
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B2B Sales & Marketing Tips Amidst Social Distancing
The coronavirus and the resultant need for social distancing are having a major negative impact on our economy....
Influencer Marketing: Where Advertising Can Easily Cross The Line
People used to rely on print ads and magazine editors to get product recommendations. However, with the advent of...
3 Tips to Combat the Decline of Organic Reach
In today’s world, a social media presence is not just recommended, it’s a necessity. Social media is the new way that...
How to Be an Authentic Brand in an Era of Information Proliferation
Information Overload There is a reason why people are feeling overloaded with content these days: There is more...
6 Top Tips to Ensure Digital Marketing Success
The future of digital marketing remains strong with an annual compound growth rate in the double digits. Most...
The Picture Superiority Effect
Our brains can process visual content 60,000 times faster than text. This makes images a...
Should You Type One Space or Two After a Period? The Debate Continues …
I took my first typing class in the 10th grade. I was excited because we were the first class to learn to type on a...
How One Small Brand Has Dominated the Social Media Space and Why Other Brands Should Take Note
The necessity and value for brands to have a social media presence has been covered extensively. Social media can work...