A week ago, I conducted a quick experiment by posing the same branding question to myself and ChatGPT. The question...
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Marketing Success: Branded Content, Not Ads
The reality for advertisers and marketers is that people just don’t like ads. Ad blocker use is widespread globally...
Considerations for a Healthier Website
As time goes by, we all learn the importance of maintaining a healthy lifestyle. In order to perform optimally, our...
The Delicate Art of Positive Marketing in a Global Pandemic
Why and How Brands Need to be Positive Right Now Ever since the stay at home orders began, I have increasingly been...
B2B Sales & Marketing Tips Amidst Social Distancing
The coronavirus and the resultant need for social distancing are having a major negative impact on our economy....
Influencer Marketing: Where Advertising Can Easily Cross The Line
People used to rely on print ads and magazine editors to get product recommendations. However, with the advent of...
3 Tips to Combat the Decline of Organic Reach
In today’s world, a social media presence is not just recommended, it’s a necessity. Social media is the new way that...
How to Be an Authentic Brand in an Era of Information Proliferation
Information Overload There is a reason why people are feeling overloaded with content these days: There is more...
6 Top Tips to Ensure Digital Marketing Success
The future of digital marketing remains strong with an annual compound growth rate in the double digits. Most...