In a previous post, I compared how a large learning model called ChatGPT answered a marketing question as compared to...
How Do ChatGPT and Bard Answer the Same Marketing Question?
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The Biggest Perceived Challenges Facing Clinical Trials in 2023
Clinical trial sponsors and their study partners provide the hope of treating and even eradicating diseases for...
3 Things Every Marketer Should Always Remember
Many of us enter the marketing field because we find it interesting and exciting. Most of us have a real passion for...
A Brave New World: Our Current and Future Lives with AI
The news has been buzzing lately with the introduction of Chat GPT, an Artificial Intelligence (AI) platform that you...
The Cinema Dilemma: How Can Movie Theaters Survive?
Recently, AMC Theatres announced they will be changing the way they price movie tickets. Under their new model, AMC...
How To Consistently Build A More Valuable Brand
Businesses invest in building brands because brands are valuable financial assets. Brands typically are worth more...
In conclusion: AI vs. Human — Can You Tell?
A week ago, I conducted a quick experiment by posing the same branding question to myself and ChatGPT. The question...
How Brands Can Retain Customers During Tough Economic Times
In normal times, almost two-thirds of customers will consider switching brands after a single bad experience. In...
Elevate Your Brand—Find Your Why
One of the most popular TED talks of all time is Simon Sinek’s “How Great Leaders Inspire Action.” By recognizing the...