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How to make your brand successful, or very successful. Successful brands consistently satisfy customers. Beyond this,...

Talk to most brand marketers and you will likely hear that brands need to be differentiated. Most “positioning”...

Today, with global competition saturating every product and service category, it is ever more important that brand...

Companies invest in branding—whether for a clinical trial or a commercial product, a service or company—for one reason...

Far from a simple exercise at creating a catchy name and pretty logo, clinical trial branding is your single best tool...

“The key test for an acronym is to ask whether it helps or hurts communication.”– Elon Musk Acronyms are a mainstay of...

Clinical Trial Branding A common misconception is that branding is only for commercial products. However, branding is...

Selling on Amazon is one of the best business models available in this day and age. The great thing about selling on...

According to a recent study, nearly all (96%) B2B marketers spend most of their effort on bottom-of-the-funnel...