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The Primary Purpose of Marketing is Not to Optimize KPIs In many marketing departments, the digital revolution and...

It is widely agreed that clinical trials, on average, fail to represent the demographic diversity of populations...

What Makes Psycho-Sensory Brand-Building Different from Common Brand-Building? Brand-building is the strategic process...

“When will things go back to the way it was?” is a common question people share since everyone has isolated themselves...

Knowing and understanding clinical trial naming best practices in critical to the success of your trial. Like anything...

Looking to brand your clinical trial? A common misconception is that branding is...

It is simply sound business practice to assess the health of your brand(s) on a reasonably regular basis (but at least...

Want to learn how to build a strong brand? The difference between a generic (or unbranded) product or service and...

With more than a billion Facebook users around the world, a billion Instagram accounts, and hundreds of millions of...