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Today, with global competition saturating every product and service category, it is ever more important that brand...

Companies invest in branding—whether for a clinical trial or a commercial product, a service or company—for one reason...

Far from a simple exercise at creating a catchy name and pretty logo, clinical trial branding is your single best tool...

“The key test for an acronym is to ask whether it helps or hurts communication.”– Elon Musk Acronyms are a mainstay of...

Clinical Trial Branding A common misconception is that branding is only for commercial products. However, branding is...

Selling on Amazon is one of the best business models available in this day and age. The great thing about selling on...

According to a recent study, nearly all (96%) B2B marketers spend most of their effort on bottom-of-the-funnel...

“Focus on the cookie and not the cookie cutter.” Creative pursuits are by their very nature, unique, and therefore...

One of the greatest challenges for sponsor companies seeking to complete clinical studies and gain regulatory approval...