In a past post we discussed the typical triggers for a rebrand, or how to know when it’s time for a rebrand. In...
Success Factors for Rebranding: How to Make Your Rebrand Successful
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Branding: Expectations Versus Reality
Branding is an important part of business because, when done right, branding creates market demand, customer loyalty,...
Where and How AI is Changing Marketing
Over the next five years, the use of AI in marketing is expected to grow to a whopping $108 billion, up from $10...
Enhance Your Brand by Making it Easy
Estimates of how much information each of us confronts every day vary between 34 GB and 74 GB. Regardless of the...
How Search Is Changing
Five years ago, in 2018, humanity was generating 2.5 trillion megabytes of data every single day. Today, that number...
Procrastination
I put off writing this… I was going to write this last week, really. But then I saw a great documentary being promoted...
Strategies for Medical Device Marketing
The global medical device market is projected to grow 50% to $800 billion by 2030—driven to a great extent by rapidly...
5 Ideation Categories to Drive More Productive Innovation Brainstorms
In our experience, the process of generating new ideas for product innovation is more effective when there is a bit of...
The Four Elements of Brand Power
In a previous post we discussed the differences between power brands and base brands. Obviously, power brands are more...