At Six Degrees, we have supported medical device companies for over 20 years. Along the way, we have learned a lot of...
The Top 3 Things Medical Device Marketers Can Do For Greater Success
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Base Brands Vs. Power Brands: How Deep Is Your Branding?
The discussion around the value of branding often centers around the comparison of a brand to its unbranded, commodity...
Hurdles to Brand Success
How to make your brand successful, or very successful. Successful brands consistently satisfy customers. Beyond this,...
Branding Best Practices: Differentiation Vs. Distinctiveness
Talk to most brand marketers and you will likely hear that brands need to be differentiated. Most “positioning”...
How to Improve Your Brand Using Customer Journey Mapping
Today, with global competition saturating every product and service category, it is ever more important that brand...
Creating a clinical trial brand: Where to start?
Companies invest in branding—whether for a clinical trial or a commercial product, a service or company—for one reason...
The Optimal Approach to Clinical Trial Branding: Starting With the End in Mind
Far from a simple exercise at creating a catchy name and pretty logo, clinical trial branding is your single best tool...
Acronyms Can Reinforce Or Negate Your Message’s Success
“The key test for an acronym is to ask whether it helps or hurts communication.”– Elon Musk Acronyms are a mainstay of...
Seven Tips For Creating Successful Clinical Trial Brands
Clinical Trial Branding A common misconception is that branding is only for commercial products. However, branding is...