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I put off writing this… I was going to write this last week, really. But then I saw a great documentary being promoted...

Branding is the strategic process of imbuing a product, service or company with perceptions, emotions, beliefs and...

Today we hear lots of buzzwords in advertising like sustainable, eco-friendly, natural, and green. These terms are...

There are plenty of productivity and efficiency-related articles out there, most of which I’ve found to be formulaic,...

Many of us enter the marketing field because we find it interesting and exciting. Most of us have a real passion for...

The news has been buzzing lately with the introduction of Chat GPT, an Artificial Intelligence (AI) platform that you...

Recently, AMC Theatres announced they will be changing the way they price movie tickets. Under their new model, AMC...

Success on social media means investing time and energy into building a social media strategy. A social media strategy...

A week ago, I conducted a quick experiment by posing the same branding question to myself and ChatGPT. The question...

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