Brands, like all human endeavors, are characterized by ups and downs. In this post, we consider the ways brands can...
How To Reenergize and Renew Your Brand
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Brands Are Becoming the New Bearers of Public Trust
If you feel that trust in government and media is at an all-time low, the 2022 Edelman Trust Barometer—a survey of...
How to Improve Medical Device Marketing
Medical device marketing is ripe for change. Whenever all the players are pretty much playing from the same sheet of...
Brand Russia: Decades Worth of Image Damaged in a Few Weeks
A brand is a set of perceptions, emotions, beliefs, and attitudes (PEBAs) we hold about something. That something can...
Baker-Miller Pink and the Power of Color
Unless you’re colorblind like my friend Sean, you see a wide variety of radiant colors every day, many of which are...
What Makes A Good Super Bowl Ad?
While the Super Bowl may be the biggest day for football fans, it is also the biggest day for advertising...
Why You Should Use Storytelling in Brand Marketing
Storytelling is as old as our ability to communicate through language. It is how knowledge was transmitted before and...
The Brands of Christmas
What’s the first thing that comes to your mind when you hear the word “Christmas”? Christmas shopping, Christmas...
The Top 3 Things Medical Device Marketers Can Do For Greater Success
At Six Degrees, we have supported medical device companies for over 20 years. Along the way, we have learned a lot of...