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A lot goes into building your brand, and one of the more visible parts of your brand is the collateral you put in...

As we pointed out in a previous post, consumers increasingly expect brands to stand for more than the products and...

At Six Degrees, we help clients discover the “white space” to position a product, company, or clinical trial brand for...

Today, with global competition saturating every product and service category, it is ever more important that brand...

Companies invest in branding—whether for a clinical trial or a commercial product, a service or company—for one reason...

Far from a simple exercise at creating a catchy name and pretty logo, clinical trial branding is your single best tool...

“The key test for an acronym is to ask whether it helps or hurts communication.”– Elon Musk Acronyms are a mainstay of...

Clinical Trial Branding A common misconception is that branding is only for commercial products. However, branding is...

Selling on Amazon is one of the best business models available in this day and age. The great thing about selling on...