The last 12 months have clearly posed innumerable challenges and obstacles to the world as we know it. Pharmaceutical...
How To Successfully Recruit Your Clinical Trial During These Unprecedented Times
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MARKETERS: BEWARE THE SIREN SONG OF KPIs!
The Primary Purpose of Marketing is Not to Optimize KPIs In many marketing departments, the digital revolution and...
Happy New Year from Six Degrees!
As we close out the unprecedented year that was 2020, we would like to take a moment to tell you how grateful we are...
Happy Holidays from Six Degrees!
All of us at Six Degrees wish you a healthy and safe holiday season and thank you for being a regular reader of our...
How Luxury Brands Differ From Non-Luxury Brands
Before we jump into the fascinating world of luxury brands and their marketing, we have to start with the definition...
Clinical Trial Naming – Changing the Debate
Naming pharmaceutical products is fraught with challenges and stumbling blocks. Global regulatory authorities require...
The Psychology of Color
Color affects how we feel and behave more than people realize. Consider some of the following interesting nuances...
The Elf on the Shelf (A fractured fairy tale)
A big “Thank You” to all of our employees, friends, clients, partners, vendors and...
Six Degrees Celebrates 20 Years
Six Degrees was founded 20 years ago...