Today we hear lots of buzzwords in advertising like sustainable, eco-friendly, natural, and green. These terms are...
The Dangers of Greenwashing
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Six Degrees of Increased Productivity
There are plenty of productivity and efficiency-related articles out there, most of which I’ve found to be formulaic,...
3 Things Every Marketer Should Always Remember
Many of us enter the marketing field because we find it interesting and exciting. Most of us have a real passion for...
A Brave New World: Our Current and Future Lives with AI
The news has been buzzing lately with the introduction of Chat GPT, an Artificial Intelligence (AI) platform that you...
The Cinema Dilemma: How Can Movie Theaters Survive?
Recently, AMC Theatres announced they will be changing the way they price movie tickets. Under their new model, AMC...
Building A Social Media Strategy
Success on social media means investing time and energy into building a social media strategy. A social media strategy...
In conclusion: AI vs. Human — Can You Tell?
A week ago, I conducted a quick experiment by posing the same branding question to myself and ChatGPT. The question...
How Brands Can Retain Customers During Tough Economic Times
In normal times, almost two-thirds of customers will consider switching brands after a single bad experience. In...
Elevate Your Brand—Find Your Why
One of the most popular TED talks of all time is Simon Sinek’s “How Great Leaders Inspire Action.” By recognizing the...