A week ago, I conducted a quick experiment by posing the same branding question to myself and ChatGPT. The question...
In conclusion: AI vs. Human — Can You Tell?
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How Brands Can Retain Customers During Tough Economic Times
In normal times, almost two-thirds of customers will consider switching brands after a single bad experience. In...
Elevate Your Brand—Find Your Why
One of the most popular TED talks of all time is Simon Sinek’s “How Great Leaders Inspire Action.” By recognizing the...
How To Reenergize and Renew Your Brand
Brands, like all human endeavors, are characterized by ups and downs. In this post, we consider the ways brands can...
Brands Are Becoming the New Bearers of Public Trust
If you feel that trust in government and media is at an all-time low, the 2022 Edelman Trust Barometer—a survey of...
How to Improve Medical Device Marketing
Medical device marketing is ripe for change. Whenever all the players are pretty much playing from the same sheet of...
Brand Russia: Decades Worth of Image Damaged in a Few Weeks
A brand is a set of perceptions, emotions, beliefs, and attitudes (PEBAs) we hold about something. That something can...
Baker-Miller Pink and the Power of Color
Unless you’re colorblind like my friend Sean, you see a wide variety of radiant colors every day, many of which are...
What Makes A Good Super Bowl Ad?
While the Super Bowl may be the biggest day for football fans, it is also the biggest day for advertising...