As time goes by, we all learn the importance of maintaining a healthy lifestyle. In order to perform optimally, our...
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Post-COVID-19 E-Commerce Landscape: How to Prepare for It
“When will things go back to the way it was?” is a common question people share since everyone has isolated themselves...
Clinical Trial Naming: Best Practices
Knowing and understanding clinical trial naming best practices in critical to the success of your trial. Like anything...
2020 Brand Building Strategies Using Social Media
With more than a billion Facebook users around the world, a billion Instagram accounts, and hundreds of millions of...
Effectively Servicing Clients During a Pandemic
These are scary and uncertain times with the global COVID-19 pandemic affecting the way we live and work. In trying...
B2B Sales & Marketing Tips Amidst Social Distancing
The coronavirus and the resultant need for social distancing are having a major negative impact on our economy....
Marketing and Branding Trends We See Continuing Beyond 2020
The following trends in branding and marketing are ones we see continuing well past 2020. Note, we are not trying to...
Influencer Marketing: Where Advertising Can Easily Cross The Line
People used to rely on print ads and magazine editors to get product recommendations. However, with the advent of...
The Brand Optimization Checklist
Looking for a Brand Optimization Checklist? Every so often, it can be useful to step back and evaluate how well your...