B2C and B2B marketing are similar in a variety of ways. Both are increasingly digital and data-driven. Both emphasize...
B2B Marketing: Similarities and Key Differences to B2C Marketing
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Marketing
Why You Should Increase Your Marketing Efforts During Difficult Economic Times
In uncertain times, marketing budgets typically are one of the first to get slashed and often are slashed the most....
Where and How AI is Changing Marketing
Over the next five years, the use of AI in marketing is expected to grow to a whopping $108 billion, up from $10...
Enhance Your Brand by Making it Easy
Estimates of how much information each of us confronts every day vary between 34 GB and 74 GB. Regardless of the...
Strategies for Medical Device Marketing
The global medical device market is projected to grow 50% to $800 billion by 2030—driven to a great extent by rapidly...
Putting the social in your media
By now, social media is surely part of your overall marketing plan. Engaging readers on Facebook, Twitter, Instagram,...
5 Ideation Categories to Drive More Productive Innovation Brainstorms
In our experience, the process of generating new ideas for product innovation is more effective when there is a bit of...
IT Marketing: A Roadmap to Profitable Growth for Technology Services & Software Firms
Are you running a technology services or software firm for Phoenix video production and struggling to achieve...
8 Benefits of Building a Stronger Brand
Branding is the strategic process of imbuing a product, service or company with perceptions, emotions, beliefs and...