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Marketing

The Primary Purpose of Marketing is Not to Optimize KPIs In many marketing departments, the digital revolution and...

What Makes Psycho-Sensory Brand-Building Different from Common Brand-Building? Brand-building is the strategic process...

“When will things go back to the way it was?” is a common question people share since everyone has isolated themselves...

Knowing and understanding clinical trial naming best practices in critical to the success of your trial. Like anything...

It is simply sound business practice to assess the health of your brand(s) on a reasonably regular basis (but at least...

Want to learn how to build a strong brand? The difference between a generic (or unbranded) product or service and...

Why and How Brands Need to be Positive Right Now Ever since the stay at home orders began, I have increasingly been...

With more than a billion Facebook users around the world, a billion Instagram accounts, and hundreds of millions of...

Recently you may have noticed that, while watching TV, all of the commercials you’ve been seeing have seemed eerily...