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What’s the first thing that comes to your mind when you hear the word “Christmas”? Christmas shopping, Christmas...

At Six Degrees, we have supported medical device companies for over 20 years. Along the way, we have learned a lot of...

Rather than talk about the power of advertising to drive sales, today’s post focuses on the ability of advertising to...

The discussion around the value of branding often centers around the comparison of a brand to its unbranded, commodity...

How to make your brand successful, or very successful. Successful brands consistently satisfy customers. Beyond this,...

At Six Degrees, we help clients discover the “white space” to position a product, company, or clinical trial brand for...

Today, with global competition saturating every product and service category, it is ever more important that brand...

Far from a simple exercise at creating a catchy name and pretty logo, clinical trial branding is your single best tool...

“The key test for an acronym is to ask whether it helps or hurts communication.”– Elon Musk Acronyms are a mainstay of...