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Marketing

Selling on Amazon is one of the best business models available in this day and age. The great thing about selling on...

According to a recent study, nearly all (96%) B2B marketers spend most of their effort on bottom-of-the-funnel...

As time goes by, we all learn the importance of maintaining a healthy lifestyle. In order to perform optimally, our...

An insidious problem in brand marketing is that brand marketers tend to focus their strategy and execution on words....

Despite the well-documented hiccups associated with distributing COVID-19 vaccines and getting them into peoples’...

The Primary Purpose of Marketing is Not to Optimize KPIs In many marketing departments, the digital revolution and...

What Makes Psycho-Sensory Brand-Building Different from Common Brand-Building? Brand-building is the strategic process...

“When will things go back to the way it was?” is a common question people share since everyone has isolated themselves...

Knowing and understanding clinical trial naming best practices in critical to the success of your trial. Like anything...