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Marketing

Today, with global competition saturating every product and service category, it is ever more important that brand...

Far from a simple exercise at creating a catchy name and pretty logo, clinical trial branding is your single best tool...

“The key test for an acronym is to ask whether it helps or hurts communication.”– Elon Musk Acronyms are a mainstay of...

Informing, recruiting and retaining patients, HCPs and sites for a clinical trial is, in essence, a challenge...

Selling on Amazon is one of the best business models available in this day and age. The great thing about selling on...

According to a recent study, nearly all (96%) B2B marketers spend most of their effort on bottom-of-the-funnel...

As time goes by, we all learn the importance of maintaining a healthy lifestyle. In order to perform optimally, our...

An insidious problem in brand marketing is that brand marketers tend to focus their strategy and execution on words....

Despite the well-documented hiccups associated with distributing COVID-19 vaccines and getting them into peoples’...