Over the next five years, the use of AI in marketing is expected to grow to a whopping $108 billion, up from $10...
Where and How AI is Changing Marketing
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Automation
How Search Is Changing
Five years ago, in 2018, humanity was generating 2.5 trillion megabytes of data every single day. Today, that number...
How Do ChatGPT and Bard Answer the Same Marketing Question?
In a previous post, I compared how a large learning model called ChatGPT answered a marketing question as compared to...
B2B Sales & Marketing Tips Amidst Social Distancing
The coronavirus and the resultant need for social distancing are having a major negative impact on our economy....
How Smart Branding and Marketing Can Make Clinical Trial Recruitment More Effective and Efficient
The statistics on clinical trial recruitment are jarring. Although the majority (75%) of people say they're willing to...
How Can Marketing Automation Generate Revenue for Your Business?
Marketing has always been a herculean task. It consumes a lot of time and energy, plus you are not assured of getting...
Post-Purchase Rationalization
Have you ever experienced post-purchase buyer’s remorse? We all do! Brands that...
How to Create a Lead Nurturing Campaign
Lead Nurturing 101 Today’s buyers are more empowered than ever. They are self-educated and evaluate multiple options...
Automated Marketing – Some Helpful Tips and Resources
Technically speaking, automated marketing is the response-dependent programming of content delivery designed to move...