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Creative

A lot goes into building your brand, and one of the more visible parts of your brand is the collateral you put in...

Today, with global competition saturating every product and service category, it is ever more important that brand...

According to a recent study, nearly all (96%) B2B marketers spend most of their effort on bottom-of-the-funnel...

“Focus on the cookie and not the cookie cutter.” Creative pursuits are by their very nature, unique, and therefore...

An insidious problem in brand marketing is that brand marketers tend to focus their strategy and execution on words....

Knowing and understanding clinical trial naming best practices in critical to the success of your trial. Like anything...

Why and How Brands Need to be Positive Right Now Ever since the stay at home orders began, I have increasingly been...

With more than a billion Facebook users around the world, a billion Instagram accounts, and hundreds of millions of...

Recently you may have noticed that, while watching TV, all of the commercials you’ve been seeing have seemed eerily...