Today, with global competition saturating every product and service category, it is ever more important that brand...
How to Improve Your Brand Using Customer Journey Mapping
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Creative
B2B Advertising: Why You Should Change Your Creative Right Now
According to a recent study, nearly all (96%) B2B marketers spend most of their effort on bottom-of-the-funnel...
Contemplating the Cons of Templating
“Focus on the cookie and not the cookie cutter.” Creative pursuits are by their very nature, unique, and therefore...
A Whole-Brain Approach to Building Stronger Brands
An insidious problem in brand marketing is that brand marketers tend to focus their strategy and execution on words....
Clinical Trial Naming: Best Practices
Knowing and understanding clinical trial naming best practices in critical to the success of your trial. Like anything...
The Delicate Art of Positive Marketing in a Global Pandemic
Why and How Brands Need to be Positive Right Now Ever since the stay at home orders began, I have increasingly been...
2020 Brand Building Strategies Using Social Media
With more than a billion Facebook users around the world, a billion Instagram accounts, and hundreds of millions of...
How And What To Communicate In A Crisis. A Psycho-Sensory Perspective
Recently you may have noticed that, while watching TV, all of the commercials you’ve been seeing have seemed eerily...
What Brands Need To Know About Human Psychology
Influencing human behavior Simply put, branding and brand marketing are about influencing human behavior. Strong...