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Knowing and understanding clinical trial naming best practices in critical to the success of your trial. Like anything...

Why and How Brands Need to be Positive Right Now Ever since the stay at home orders began, I have increasingly been...

With more than a billion Facebook users around the world, a billion Instagram accounts, and hundreds of millions of...

Recently you may have noticed that, while watching TV, all of the commercials you’ve been seeing have seemed eerily...

Influencing human behavior Simply put, branding and brand marketing are about influencing human behavior. Strong...

The following trends in branding and marketing are ones we see continuing well past 2020. Note, we are not trying to...

And Luxury Brands Have More Opportunity Than Ever The human mind prefers simple dichotomies: Good versus evil, friend...

Examples of Brand Communications Blunders to Learn From Today, we live in a world of instant, global, 24/7...

Hello Internet. Let’s explore a way to make your brand pop: Onomatopoeia! Don’t worry, it isn’t something Donald Trump...