The last 12 months have clearly posed innumerable challenges and obstacles to the world as we know it. Pharmaceutical...
Search results
MARKETERS: BEWARE THE SIREN SONG OF KPIs!
The Primary Purpose of Marketing is Not to Optimize KPIs In many marketing departments, the digital revolution and...
Leveraging Psycho-Sensory Brand-Building To Ensure Diversity In Clinical Trials and Meet Enrollment Goals
It is widely agreed that clinical trials, on average, fail to represent the demographic diversity of populations...
About Psycho-Sensory Brand-Building
What Makes Psycho-Sensory Brand-Building Different from Common Brand-Building? Brand-building is the strategic process...
Clinical Trial Naming: Best Practices
Knowing and understanding clinical trial naming best practices in critical to the success of your trial. Like anything...
Top 10 Reasons Why You Should Brand Your Clinical Trial
Looking to brand your clinical trial? A common misconception is that branding is...
How to Assess Your Brand’s Health and Take Action
It is simply sound business practice to assess the health of your brand(s) on a reasonably regular basis (but at least...
How to Build a Strong Brand in 7 Steps
Want to learn how to build a strong brand? The difference between a generic (or unbranded) product or service and...
The Delicate Art of Positive Marketing in a Global Pandemic
Why and How Brands Need to be Positive Right Now Ever since the stay at home orders began, I have increasingly been...