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Branding

According to ClinicalTrials.gov, there are over 392,000 research studies in all 50 U.S. States and 220 countries. One...

What’s the first thing that comes to your mind when you hear the word “Christmas”? Christmas shopping, Christmas...

At Six Degrees, we have supported medical device companies for over 20 years. Along the way, we have learned a lot of...

Rather than talk about the power of advertising to drive sales, today’s post focuses on the ability of advertising to...

The discussion around the value of branding often centers around the comparison of a brand to its unbranded, commodity...

How to make your brand successful, or very successful. Successful brands consistently satisfy customers. Beyond this,...

Talk to most brand marketers and you will likely hear that brands need to be differentiated. Most “positioning”...

A lot goes into building your brand, and one of the more visible parts of your brand is the collateral you put in...

At Six Degrees, we help clients discover the “white space” to position a product, company, or clinical trial brand for...