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Branding

Clinical Trial Branding A common misconception is that branding is only for commercial products. However, branding is...

“Focus on the cookie and not the cookie cutter.” Creative pursuits are by their very nature, unique, and therefore...

One of the greatest challenges for sponsor companies seeking to complete clinical studies and gain regulatory approval...

As time goes by, we all learn the importance of maintaining a healthy lifestyle. In order to perform optimally, our...

An insidious problem in brand marketing is that brand marketers tend to focus their strategy and execution on words....

Despite the well-documented hiccups associated with distributing COVID-19 vaccines and getting them into peoples’...

The last 12 months have clearly posed innumerable challenges and obstacles to the world as we know it. Pharmaceutical...

The Primary Purpose of Marketing is Not to Optimize KPIs In many marketing departments, the digital revolution and...

It is widely agreed that clinical trials, on average, fail to represent the demographic diversity of populations...