Today we hear lots of buzzwords in advertising like sustainable, eco-friendly, natural, and green. These terms are...
The Dangers of Greenwashing
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Branding
How To Consistently Build A More Valuable Brand
Businesses invest in building brands because brands are valuable financial assets. Brands typically are worth more...
Building A Social Media Strategy
Success on social media means investing time and energy into building a social media strategy. A social media strategy...
How Brands Can Retain Customers During Tough Economic Times
In normal times, almost two-thirds of customers will consider switching brands after a single bad experience. In...
Elevate Your Brand—Find Your Why
One of the most popular TED talks of all time is Simon Sinek’s “How Great Leaders Inspire Action.” By recognizing the...
Clinical Trial Branding: Bringing A Strategic Approach To A Tactics-Driven Practice
The biggest external factor, besides funding, that can thwart success in bringing a new medicine to market is...
The 5 Most Effective Ways to Improve Your Brand
Whether you are launching a new brand or already have an established brand, here are the five best ways to improve the...
Are So-Called “Paradox Brands” Really That, Or Just Multi-Faceted?
Some authors have started using the phrase “Paradox Brands” to denote brands that seemingly have contradictory...
The Best and Worst Modern NBA Rebrands
There is an increasing tendency for NBA teams to rebrand to stay current and fresh. One clear trend is that teams are...