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Branding

How to make your brand successful, or very successful. Successful brands consistently satisfy customers. Beyond this,...

Talk to most brand marketers and you will likely hear that brands need to be differentiated. Most “positioning”...

A lot goes into building your brand, and one of the more visible parts of your brand is the collateral you put in...

At Six Degrees, we help clients discover the “white space” to position a product, company, or clinical trial brand for...

Today, with global competition saturating every product and service category, it is ever more important that brand...

Companies invest in branding—whether for a clinical trial or a commercial product, a service or company—for one reason...

Far from a simple exercise at creating a catchy name and pretty logo, clinical trial branding is your single best tool...

“The key test for an acronym is to ask whether it helps or hurts communication.”– Elon Musk Acronyms are a mainstay of...

Informing, recruiting and retaining patients, HCPs and sites for a clinical trial is, in essence, a challenge...