In a past post we discussed the typical triggers for a rebrand, or how to know when it’s time for a rebrand. In...
Success Factors for Rebranding: How to Make Your Rebrand Successful
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Branding
Branding: Expectations Versus Reality
Branding is an important part of business because, when done right, branding creates market demand, customer loyalty,...
Enhance Your Brand by Making it Easy
Estimates of how much information each of us confronts every day vary between 34 GB and 74 GB. Regardless of the...
Strategies for Medical Device Marketing
The global medical device market is projected to grow 50% to $800 billion by 2030—driven to a great extent by rapidly...
5 Ideation Categories to Drive More Productive Innovation Brainstorms
In our experience, the process of generating new ideas for product innovation is more effective when there is a bit of...
The Four Elements of Brand Power
In a previous post we discussed the differences between power brands and base brands. Obviously, power brands are more...
8 Benefits of Building a Stronger Brand
Branding is the strategic process of imbuing a product, service or company with perceptions, emotions, beliefs and...
The Dangers of Greenwashing
Today we hear lots of buzzwords in advertising like sustainable, eco-friendly, natural, and green. These terms are...
How To Consistently Build A More Valuable Brand
Businesses invest in building brands because brands are valuable financial assets. Brands typically are worth more...