The last 12 months have clearly posed innumerable challenges and obstacles to the world as we know it. Pharmaceutical...
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Leveraging Psycho-Sensory Brand-Building To Ensure Diversity In Clinical Trials and Meet Enrollment Goals
It is widely agreed that clinical trials, on average, fail to represent the demographic diversity of populations...
Clinical Trial Naming – Changing the Debate
Naming pharmaceutical products is fraught with challenges and stumbling blocks. Global regulatory authorities require...
Clinical Trial Naming: Best Practices
Knowing and understanding clinical trial naming best practices in critical to the success of your trial. Like anything...
Top 10 Reasons Why You Should Brand Your Clinical Trial
Looking to brand your clinical trial? A common misconception is that branding is...
Managing Clinical Trials In A Pandemic
Views From The Front Line During the unprecedented circumstances of the COVID-19 virus pandemic where people and...
How to think about clinical trial branding
...And why it’s worth doing right Clinical trial branding. It's a key element in helping optimize perceptions...
The Power of Sensory Positioning for Clinical Trial Communications
It's been widely acknowledged that patient recruitment and retention are the two most challenging aspects in...
How to Brand a Clinical Trial
So You Want to Learn About Clinical Trial Branding? Clinical trials, like anything else, can be “branded.” But what we...