Search results

Clinical Trials

Companies invest in branding—whether for a clinical trial or a commercial product, a service or company—for one reason...

Far from a simple exercise at creating a catchy name and pretty logo, clinical trial branding is your single best tool...

“The key test for an acronym is to ask whether it helps or hurts communication.”– Elon Musk Acronyms are a mainstay of...

Informing, recruiting and retaining patients, HCPs and sites for a clinical trial is, in essence, a challenge...

Clinical Trial Branding A common misconception is that branding is only for commercial products. However, branding is...

“Focus on the cookie and not the cookie cutter.” Creative pursuits are by their very nature, unique, and therefore...

One of the greatest challenges for sponsor companies seeking to complete clinical studies and gain regulatory approval...

The last 12 months have clearly posed innumerable challenges and obstacles to the world as we know it. Pharmaceutical...

It is widely agreed that clinical trials, on average, fail to represent the demographic diversity of populations...