It isn’t just naming, is it? There are those who believe that if you simply put a name on a trial, the patients will...
The Marriage of Clinical Trials and Branding
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Clinical Trials
Successful Clinical Trials Need Compelling Branding and an Integrated Patient and HCP Engagement Campaign
According to ClinicalTrials.gov, there are over 392,000 research studies in all 50 U.S. States and 220 countries. One...
Clinical Trial Naming: Using The EU Clinical Trials Register To Create Differentiation
At Six Degrees, we help clients discover the “white space” to position a product, company, or clinical trial brand for...
Creating a clinical trial brand: Where to start?
Companies invest in branding—whether for a clinical trial or a commercial product, a service or company—for one reason...
The Optimal Approach to Clinical Trial Branding: Starting With the End in Mind
Far from a simple exercise at creating a catchy name and pretty logo, clinical trial branding is your single best tool...
Acronyms Can Reinforce Or Negate Your Message’s Success
“The key test for an acronym is to ask whether it helps or hurts communication.”– Elon Musk Acronyms are a mainstay of...
Branding & Advertising Best Practices for Clinical Trials
Informing, recruiting and retaining patients, HCPs and sites for a clinical trial is, in essence, a challenge...
Seven Tips For Creating Successful Clinical Trial Brands
Clinical Trial Branding A common misconception is that branding is only for commercial products. However, branding is...
Contemplating the Cons of Templating
“Focus on the cookie and not the cookie cutter.” Creative pursuits are by their very nature, unique, and therefore...