At Six Degrees, we have supported medical device companies for over 20 years. Along the way, we have learned a lot of...
The Top 3 Things Medical Device Marketers Can Do For Greater Success
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Strategy
Brands are Rising to Challenges Where Governments are Proving Inadequate
As we pointed out in a previous post, consumers increasingly expect brands to stand for more than the products and...
A Whole-Brain Approach to Building Stronger Brands
An insidious problem in brand marketing is that brand marketers tend to focus their strategy and execution on words....
About Psycho-Sensory Brand-Building
What Makes Psycho-Sensory Brand-Building Different from Common Brand-Building? Brand-building is the strategic process...
Post-COVID-19 E-Commerce Landscape: How to Prepare for It
“When will things go back to the way it was?” is a common question people share since everyone has isolated themselves...
Clinical Trial Naming: Best Practices
Knowing and understanding clinical trial naming best practices in critical to the success of your trial. Like anything...
Top 10 Reasons Why You Should Brand Your Clinical Trial
Looking to brand your clinical trial? A common misconception is that branding is only for commercial products. But, in...
How to Assess Your Brand’s Health and Take Action
It is simply sound business practice to assess the health of your brand(s) on a reasonably regular basis (but at least...
How to Build a Strong Brand in 7 Steps
Want to learn how to build a strong brand? The difference between a generic (or unbranded) product or service and...