B2C and B2B marketing are similar in a variety of ways. Both are increasingly digital and data-driven. Both emphasize...
B2B Marketing: Similarities and Key Differences to B2C Marketing
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Communications
Branding: Expectations Versus Reality
Branding is an important part of business because, when done right, branding creates market demand, customer loyalty,...
Where and How AI is Changing Marketing
Over the next five years, the use of AI in marketing is expected to grow to a whopping $108 billion, up from $10...
Enhance Your Brand by Making it Easy
Estimates of how much information each of us confronts every day vary between 34 GB and 74 GB. Regardless of the...
How Search Is Changing
Five years ago, in 2018, humanity was generating 2.5 trillion megabytes of data every single day. Today, that number...
Putting the social in your media
By now, social media is surely part of your overall marketing plan. Engaging readers on Facebook, Twitter, Instagram,...
The Four Elements of Brand Power
In a previous post we discussed the differences between power brands and base brands. Obviously, power brands are more...
IT Marketing: A Roadmap to Profitable Growth for Technology Services & Software Firms
Are you running a technology services or software firm for Phoenix video production and struggling to achieve...
How Do ChatGPT and Bard Answer the Same Marketing Question?
In a previous post, I compared how a large learning model called ChatGPT answered a marketing question as compared to...