A week ago, I conducted a quick experiment by posing the same branding question to myself and ChatGPT. The question...
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How Brands Can Retain Customers During Tough Economic Times
In normal times, almost two-thirds of customers will consider switching brands after a single bad experience. In...
Elevate Your Brand—Find Your Why
One of the most popular TED talks of all time is Simon Sinek’s “How Great Leaders Inspire Action.” By recognizing the...
How To Reenergize and Renew Your Brand
Brands, like all human endeavors, are characterized by ups and downs. In this post, we consider the ways brands can...
Positioning is dead! Long live positioning!
Positioning a brand—the process of identifying and “owning” a unique mind space in your target customers—has been a...
Harness Purpose to Build a Stronger Brand
Human beings have a fundamental need for purpose—and brands that can tie into that need and harness it, benefit from a...
Breaking Through the Competitive Baby Market
As a first-time mom-to-be, I’ve received a crash course in all things baby. I had no idea how many different products...
How to Improve Medical Device Marketing
Medical device marketing is ripe for change. Whenever all the players are pretty much playing from the same sheet of...
The Top 5 Marketing Mistakes in B2B
Having supported B2B marketers for 30+ years now, I’ve learned a few things about the common marketing mistakes these...