Medical device marketing is ripe for change. Whenever all the players are pretty much playing from the same sheet of...
How to Improve Medical Device Marketing
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Communications
The Top 5 Marketing Mistakes in B2B
Having supported B2B marketers for 30+ years now, I’ve learned a few things about the common marketing mistakes these...
Successful Clinical Trials Need Compelling Branding and an Integrated Patient and HCP Engagement Campaign
According to ClinicalTrials.gov, there are over 392,000 research studies in all 50 U.S. States and 220 countries. One...
Brands Are Rising To Challenges Where Governments Are Proving Inadequate
As we pointed out in a previous post, consumers increasingly expect brands to stand for more than the products and...
How to Improve Your Brand Using Customer Journey Mapping
Today, with global competition saturating every product and service category, it is ever more important that brand...
Creating a clinical trial brand: Where to start?
Companies invest in branding—whether for a clinical trial or a commercial product, a service or company—for one reason...
The Optimal Approach to Clinical Trial Branding: Starting With the End in Mind
Far from a simple exercise at creating a catchy name and pretty logo, clinical trial branding is your single best tool...
Acronyms Can Reinforce Or Negate Your Message’s Success
“The key test for an acronym is to ask whether it helps or hurts communication.”– Elon Musk Acronyms are a mainstay of...
Know Your Iceberg: A Sometimes Forgotten Key to Successful Branding
Branding encompasses much more than advertising, but advertisements and other marketing communications are often the...