In a previous post, I compared how a large learning model called ChatGPT answered a marketing question as compared to...
How Do ChatGPT and Bard Answer the Same Marketing Question?
read more
Search results
Communications
The Dangers of Greenwashing
Today we hear lots of buzzwords in advertising like sustainable, eco-friendly, natural, and green. These terms are...
3 Things Every Marketer Should Always Remember
Many of us enter the marketing field because we find it interesting and exciting. Most of us have a real passion for...
How To Consistently Build A More Valuable Brand
Businesses invest in building brands because brands are valuable financial assets. Brands typically are worth more...
In conclusion: AI vs. Human — Can You Tell?
A week ago, I conducted a quick experiment by posing the same branding question to myself and ChatGPT. The question...
How Brands Can Retain Customers During Tough Economic Times
In normal times, almost two-thirds of customers will consider switching brands after a single bad experience. In...
Elevate Your Brand—Find Your Why
One of the most popular TED talks of all time is Simon Sinek’s “How Great Leaders Inspire Action.” By recognizing the...
How To Reenergize and Renew Your Brand
Brands, like all human endeavors, are characterized by ups and downs. In this post, we consider the ways brands can...
Positioning is dead! Long live positioning!
Positioning a brand—the process of identifying and “owning” a unique mind space in your target customers—has been a...