“When will things go back to the way it was?” is a common question people share since everyone has isolated themselves...
Post-COVID-19 E-Commerce Landscape: How to Prepare for It
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Digital
Clinical Trial Naming: Best Practices
Knowing and understanding clinical trial naming best practices in critical to the success of your trial. Like anything...
2020 Brand Building Strategies Using Social Media
With more than a billion Facebook users around the world, a billion Instagram accounts, and hundreds of millions of...
B2B Sales & Marketing Tips Amidst Social Distancing
The coronavirus and the resultant need for social distancing are having a major negative impact on our economy....
Marketing and Branding Trends We See Continuing Beyond 2020
The following trends in branding and marketing are ones we see continuing well past 2020. Note, we are not trying to...
Influencer Marketing: Where Advertising Can Easily Cross The Line
People used to rely on print ads and magazine editors to get product recommendations. However, with the advent of...
Personal Online Branding: A Poshmark Story
I have to admit, as a Gen Xer, I was always hesitant to sell things online. I tried selling a necklace on eBay once...
This Lazy Marketing Trend Is Disrupting a $1.2 Trillion Industry (Not Really)
Over the past few years, and especially over the past 12 months, the Internet has seen the growing presence of a...
Setting Up Camp(aigns)
Comparing the Results of 4 Different Advertising Platforms With so many social media platforms available, choosing...