Psycho-Sensory Facts for Communicators

by Frank Schab | May 19, 2015 | Featured Content, Uncategorized

As communicators, we often forget that people experience the world through all five senses. And not all information we perceive is treated equal. This video explores the role played by different senses as well as the type of information we deem most valuable. Applying these psycho-sensory facts will help you become a more effective communicator and a better brand builder.

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Frank Schab

An experienced marketing and branding strategist, Frank has been helping clients optimize the value of their brands through insightful analysis and effective strategy for more than three decades. Along with holding positions at General Motors and Pfizer, Frank served as a Managing Partner at Interbrand New York and VP of Global Brand Research at Opinion Research Corporation before co-founding Six Degrees. His brand-building work in various sectors including hospitality, medical device, pharmaceutical, automotive and technology has taken him to 17 countries on four continents. Frank holds a doctorate in psychology from Yale University and speaks fluent German.