Branding is not just for businesses and products. The current 2016 presidential candidates know this all too well and are working with brand-building experts to help them shape and polish their personal brands to appeal to a wide audience. One of the more important elements of these brand-building efforts is the campaign logo. The following examines how important campaign logos have become over the past 40 years while exploring how their symbolism, typography, color and more can positively or negatively impact perceptions with the public.