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How to Interpret the Campaign Logos for the 2016 Presidential Candidates

How to Interpret the Campaign Logos for the 2016 Presidential Candidates

Branding is not just for businesses and products. The current 2016 presidential candidates know this all too well and are working with brand-building experts to help them shape and polish their personal brands to appeal to a wide audience. One of the more important elements of these brand-building efforts is the campaign logo. The following examines how important campaign logos have become over the past 40 years while exploring how their symbolism, typography, color and more can positively or negatively impact perceptions with the public.

Melissa Hayden
mhayden@six-degrees.com

Melissa has more than a decade of marketing and account management experience, including strategy development, brand development, integrated marketing communications, program management and account service. She has a diverse personal roster of client experience with both B2B and B2C for industries such as grocery, retail, consumer package goods, hospitality and medical device. Melissa holds a bachelor’s degree in law and sociology from American University in Washington, D.C.

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