Top 10 blog posts
The Psychology of First Impressions
How to Better Manage First Impressions The psychology of first impressions is very interesting. We’ve all heard about...
A Vision of the Future of Market Research
We live in an era of transition. Technological changes are driving changes in human activity on many fronts. As a...
Once Upon a Time
The Power of Narratives and Storytelling in Brand-Building Once upon a time ... We all grew up hearing and telling...
Why Storytelling Is So Powerful
The Neuroscience of Storytelling The chill night air conjured memories of a starry September evening in the foothills...
The Process of Brand-Building
The Process of Brand-Building The process of brand-building can be a very confusing and intimidating process to some....
Marketing to Different Generations
What You Need to Know About Boomers, Gen Xers and Millennials What do generational...
What Brands Can Learn From Hyundai About Managing Perceptions
I remember when Hyundai came to the United States automotive market as the first Korean automaker. Their first model...
The High Cost of Small Mistakes: The Most Expensive Typos of All Time
Businesses lose millions of dollars each year as a result of typographical mistakes. In an age of global exposure and...
An International Guide to the Use of Color in Marketing and Advertising
The Power of Color One of the most influential factors that impacts perceptions is the use of color in marketing and...
The Importance of a Branding and Identity Style Guide
Why is a Branding and Identity Style Guide So Important? Developing a branding and identity style guide is critical to...