Why Going Psycho Is Completely Sane

by | Apr 25, 2016 | Uncategorized

Understanding Some Key Principles in Psychology Can Take Your Marketing From Good to Amazing

Think about it for a second. How can you create compelling marketing communications if you don’t know why they would be compelling to your audience in the first place?

By understanding a few behavioral tendencies and learning how to apply specific psychological principles, your marketing communications can connect and resonate with your audience while dramatically increasing your ROI.

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Six Degrees has developed a guide explaining fundamental psycho-sensory facts that have huge marketing implications. It’s for advertisers, communicators and researchers who seek a stronger understanding of why people think and act the way they do. It will help marketers of any experience level create content that will motivate an audience to action.

If you are searching for ways to get customers engaged with your brand’s products or services, please download our Theory to Action: Using Principles of Psychology to Help Power Your Marketing Machine.

The psycho-sensory facts contained in this guide will show you how thinking differently about brand-building can change the way you do business.


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Six Degrees
Six Degrees uses psycho-sensory tools and techniques to build more successful national and global brands. Brands are rooted in human perception. And our psycho-sensory approach is designed to identify deeper and richer insights from human perception and then develop brand communications that change suboptimal perceptions or reinforce the right perceptions. More than 80 percent of the information humans process is nonverbal, making it essential that brands manage the sensory signals they send out. Our people are passionate branding experts wielding powerful psycho-sensory tools to build stronger and more successful brands across the globe.

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